Vendoo Success Story

“Now I can list one item across 4 platforms in 5 minutes or less.”

How Lucas and Retroriginal run a full-time vintage t-shirt business without drowning in listings

Lucas of Retroriginal wearing a vintage graphic tee in his shop
Sells
Vintage clothing, mostly t-shirts
Selling since
2011
Status
Full-time
Follow
@RetroriginalCo

By the numbers

2011
selling vintage since
4
sales channels
5 min
to list on 4 platforms (was 15–20)
3x
faster listing

01

Before Vendoo

Lucas has been selling vintage tees since he launched his website in 2011. As he added marketplaces, listing turned into the same job done over and over.

“ONE BY ONE. Copying and pasting information across multiple platforms. Accidentally selling items that had already sold on a different platform.”

Getting one shirt live on 4 platforms took him 15–20 minutes. And every extra platform raised the risk of selling the same shirt twice.

02

A week in the shop

Lucas has been full-time since before Vendoo. His days follow a steady rhythm:

  • Start of the day: process orders and update inventory
  • Then: clean and steam new inventory
  • Post office run: drop off the day's orders
  • Content: create posts for his page and his inventory
  • Listing: photograph and list new pieces

Sourcing happens between all of that, mostly online.

Retroriginal's shop room with racks of vintage t-shirts and a listing desk

A lot of my sourcing just comes from other sellers on social media or on Depop. It’s a lot of scrolling and making offers that will likely be declined, haha.

03

The Vendoo setup

Three Vendoo features keep Retroriginal’s listings in sync.

01

Crosslisting

One listing goes to multiple platforms “at the click of a button,” which saves time and gives each shirt more chances to sell.

02

Auto-delist

When a shirt sells on one platform, Vendoo pulls it from the others. That stops him from accidentally selling an item that’s already gone.

03

Analytics

He checks analytics to make sure he’s on top of his sales and profit goals.

Vendoo fixes those problems, expedites the process, and keeps everything under one roof, which I love.

04

The results

By Lucas's estimate, Vendoo makes his listing process at least 3 times faster. Listing one item across 4 platforms went from 15–20 minutes to 5 minutes or less.

His goal now is simple: get every new piece of inventory listed on every platform available.

3x
faster listing

Vendoo eases my mind when it comes to listing. It helps me stay on top of my inventory and have all the information I need, all while not overwhelming me.

Retroriginal

05

The playbook

Stay consistent, and post more than you think.

“Your content doesn't have to be perfect. If you already made a piece of content and are contemplating posting it, just do it! You never know what posts will pop off. No one following you is going to see everything you post.”

Get comfortable being uncomfortable.

“Having a conversation with a stranger can be tough, but you never know what kind of connections you can make by just being a friendly person. You help others and they can help you.”

Focus on quality over quantity.

“A $100 shirt takes the same amount of time to list as a $10 shirt.”

Lucas's math: you might pay $5 for a shirt and sell it for $10, but after fees, is your time worth less than $5? Probably not. Better tees also sell through faster, because they're more desirable and harder to find.

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