Where Live Auctions Meet a Marketplace of Unique Finds

Beyond the Bid: A rapidly growing marketplace with an impressive audience. Dive into the Whatnot Marketplace selling experience!

What Is Whatnot?

Whatnot is an interactive social marketplace and the largest livestream shopping platform. It connects buyers and sellers across a broad range of categories from collectibles to fashion, and more. Whatnot also provides a traditional marketplace for classic selling in an easy-to-use and intuitive mobile app as well as a website. Check out Whatnot App: A Guide For Sellers & Buyers for more info!

Who Should Sell On Whatnot?

Whatnot is for everyone, with both live selling and a traditional marketplace. While this platform has gained popularity for collectables like trading cards and comics, it has expanded to a broad range of categories for all types of sellers. Whatever you sell, Whatnot provides a unique opportunity to showcase your items during live auctions or as still listings.

Live Sellers
If you enjoy social selling, interacting with buyers, and showcasing your items in real-time, Whatnot is for you. Grow a community, connect directly with potential buyers, answer questions, and highlight your pieces in an exciting, fast-paced way.

Classic Sellers
Looking for a thriving marketplace to grow your profits? Whatnot's traditional marketplace allows you to list and sell items at your own pace. With a rapidly growing audience, maximize your exposure by selling on Whatnot. 

Big Sellers
Already have a large-scale business or social media following? Leverage your existing audience! Drive traffic to Whatnot and leverage live sales and marketplace listings to improve your inventory turnover rate and increase profits

How Does Whatnot Work

What Are Whatnot Selling Fees?

Whatnot seller fees are among the lowest of peer-to-peer marketplaces at roughly 11% of the sale price. Here is a more detailed breakdown:

  • 8% commission on the sale price 

  • 2.9% + $0.30 payment processing fee on total transaction cost

Note that fees and taxes may vary by region.

Is Whatnot Legit?

Absolutely, Whatnot is a legitimate and safe platform. They've raised millions in funding and held the title of the fastest-growing marketplace in the US for two consecutive years. Whatnot’s core values include safety and they take extensive measures to ensure a secure buying and selling experience. Check out our article, Is Whatnot Legit? Whatnot App Review, for more!

Frequently Asked Questions
About Whatnot:


How Can I Use Vendoo To Help Organize My Whatnot Sales?

Vendoo is the first and only crosslisting tool to offer full integration with Whatnot.

This means that Vendoo provides quick and simple crosslisting to Whatnot marketplace! Vendoo users can import from various marketplaces to list on Whatnot. You can also draft and list directly from Vendoo with just a few clicks. This includes both listing to load live sales and traditional still listings on Whatnot marketplace. 

Track your inventory sales in Vendoo’s dashboard to stay organized. Plus, Vendoo offers sale detection and automatic delisting, so you’ll never have to worry about double-selling.


Does Whatnot Have a Referral Program?

Yes! Whatnot offers everyone with an account a referral link to share. Someone who signs up using your link gets a $10 credit to shop with. You will also get a $10 credit when they make their first purchase. It’s a win-win!


How Can I Build My Following on Whatnot?

You don’t need a large following to sell on Whatnot, but it certainly doesn’t hurt. Leverage your existing audience by promoting your live shows on social media. If you don’t have social media accounts, the best way to increase your Whatnot following is to be active in the community. Attend as many live shows as you can. Be friendly and helpful in the chat during shows, and people will naturally start to follow you.